When the Game Changes, So Do We

Owning an online boutique sounds glamorous, and it is a blessing, but it also means navigating behind-the-scenes business shifts that most people never see. From sourcing inventory to managing shipping delays, you’re constantly making strategic decisions to keep your site stocked with pieces your customers will love.

Recently, the buzz around new tariffs had small business owners like me preparing to make big adjustments. Originally, we were bracing for a 145% tariff increase on imported goods, which would have made it nearly impossible to bring in new inventory without raising prices.

But as of this week, there’s been a shift.There’s now a 90-day pause on the tariff increase, and rates have been reduced to 30% instead of the originally proposed 145%. While this gives us some temporary breathing room, it still means we have to pivot, plan smarter, and operate with intention.

Let’s be real: fashion is always evolving, but now, so is the way we stock fashion. As sourcing becomes more expensive, we’re rethinking our inventory strategy and focusing on what we can control. That means doubling down on:

1. Statement Accessories that Speak Volumes
Non-tarnish jewelry, bold chains, and unique details are becoming the stars of the show. These pieces don’t just complete the outfit, they create it. And the best part? They’re gorgeous, lightweight, and easy to keep in stock, even when shipping costs surge.

2. Graphic Tees with a Message
We’re leaning into what we do best: making fashion fun, empowering, and expressive. Our upcoming, new collection of graphic tees brings the attitude, the energy, and the entrepreneurial spirit our community is known for. Think unapologetic statements that match your hustle. They’re comfortable, stylish, and made to layer with the pieces you already love.

3. Smarter Style with a Purpose
We’re focusing on intentional buying. No more chasing trends just to keep up. Now, it's about curating capsule-worthy pieces that work harder in your closet. Whether it's a versatile top you can style 3 ways or a go-to necklace that elevates every look.

Why This Pivot Matters
We’re not just selling clothes, we’re building a brand that’s sustainable, stylish, and resilient. These pivots allow us to keep serving our community without sacrificing style or quality.

Yes, times are changing. But so are we. And we’re doing it with purpose.

So when you start seeing more tees, accessories, and smaller drops, this is why. We’re being intentional. Strategic. And as always, we’re putting you first.

Thanks for rocking with us through every season of change. We’re not going anywhere, just getting smarter with every step.