Fourth Quarter Focus: Planning, Pushing & Preparing to Finish the Year Strong
The fourth quarter begins tomorrow, and that familiar mix of excitement and pressure is kicking in. The leaves are falling, Black Friday is creeping up on us, and the year-end countdown is officially on. If you're anything like me, juggling a full-time career, running a boutique, and building a creative brand, then you know that Q4 is not the time to coast. It’s time to lean in.
I’m sharing a behind-the-scenes look at how I’m planning to finish this year strong across both of my brands: SouthernDivaKP and House of Charlotte Boutique.
Holiday Sales Strategy for House of Charlotte
Let’s talk about strategy. Q4 is make-or-break for most product-based businesses, and House of Charlotte is no exception. Here’s what’s on deck:
Migrating from SMSBump to Postscript
Before we get into holiday chaos, I’m making the switch from SMSBump to Postscript. Why? SMS Bump will cease to exist after December. Plus I’ll have better segmentation, cleaner and automations all in time to roll out our Black Friday and holiday text campaigns. I’ll be sending out a migration message this week and an official welcome text to all my subscribers on Wednesday.
Black Friday & Holiday Sale Planning
I’ve already started mapping out promotions for Black Friday, Cyber Monday, and beyond. This year’s focus? Limited-edition drops (like statement necklaces), cozy wardrobe staples, and best-sellers restocks.
Expect bundle deals, VIP early access, and flash sales that reward loyal customers.
Leaning into the Data
I'm watching conversion rates, traffic sources, and average order value (AOV) like a hawk. Every email, reel, and text this quarter has a job: to drive traffic and convert browsers into buyers. Period.
SouthernDivaKP: Blog, Books & Boss Energy
My blog has grown from a side project into a true lifestyle brand, and the 4th quarter, I’m going all in.
More Coloring Books, More Downloads
Two more coloring books will drop in October, both available on Amazon and as digital downloads on my site and Etsy. I’ll also be creating behind-the-scenes content on the making of each book and using Pinterest content to drive visibility.
Blog Content with Intention
From now until the end of the year, every blog post is planned with purpose:
Motivation to finish strong
Behind-the-scenes of running a boutique and brand
Holiday content (gift guides, cozy vibes, reflection)
Planning to Stay Ahead
With so much going on, I’ve started pre-scheduling blog posts, graphics, and email content on the weekends. My planner is my lifeline right now, sticky notes, highlighters, and all.
Pushing Through to the Finish Line
Let’s be honest, this year has been a wild one. Wins, burnout, creative pivots, big ideas, all of it. But Q4 is a chance to reclaim your momentum. Whether you're behind on goals or exceeding them, the finish line isn’t here yet and there’s still time to sprint.
Here’s how I’m leaning in:
Saying no to distractions
Showing up even when I’m tired
Taking imperfect action
Prioritizing progress over perfection
Let’s Finish Strong
If you’re setting goals, pivoting plans, or just trying to make it through this season with your edges and your peace intact, I see you. Let’s make these next 90 days count.
Let me know in the comments or on Threads: What’s one goal you refuse to let go of this year? We’re not done yet. Let’s get it.
